Posted on August 13, 2008 at 10:52 pm in Video Search Engine Optimization
If you are hosting video on your web site and are not taking advantage of video sitemapping you are missing out on a tremendously powerful tool to dirve users to your page by syndicate online video content and its corresponding metadata to Google. Although traditional web site maps have been around for awhile, video site maps are still relitively new and seldomed use by the average buisness who hosts video on there site. Read more…
Posted on at 9:51 pm in Video Advertising
Pre-roll Advertising has become the new wave of video Ad marketing. Some people have complained about, and even predicted the fall of pre-roll advertising, despite advertisers constant embrace of this new advertising medium. Advertisers continue to spend significant amounts of money on these pre-roll ads. Recently, BrightRoll, a video advertising network just closed possibly the largest pre-roll video advertising deal yet. They recently sold a $1 million dollar, 1 month long online video ad campaign
entirely of pre-roll video advertising which appear across 30 of BrightRoll’s media publishers. This may be a sign that pre-roll Ads will continue to be advertisers main choices when it comes to online video advertising.
Posted on August 9, 2008 at 4:05 am in Video Players and Codecs
Recent statistics have shown that 81.7% (in mature markets) PC that are connected to the web are equipped with Flash Player 9.0.115. This version of flash features Flex framework caching, hardware-scaled full screen, multi-core rendering, and H.264/AAC HD video. The H.264 codec allows the playback of full high definition HD Video shot in (1080p). So if you are in the market for video advertisements shot for the web, it is now time to start thinking about hiring production companies that offer the ability to shoot in true 1080i HD.
