Online video production will account for more than one-third of all online advertising spending within the next five years

(Borrell Associates)

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Video shows consumers you are willing to show your product in a multi-dimensional format. You trust in the quality of your product and are willing to demonstrate that to your potential consumers and business partners. “The amazing thing about video is that it builds customer confidence and conversion rates whether it is watched or not,” says Mark Robertson, Founder and Publisher of ReelSeo.com, “Just by adding product videos to your site, whether they are watched or not, will help move products.” So even if a consumer doesn’t watch the video, they still see you are investing in your site and providing the best possible user experience. Causing your site to be viewed as more reliable and increase consumer confidence.

The benefits of product videos apply to business-to-business sales as well. Some people have doubts when it comes to using video to market their brand to retailers and other businesses. However, according to Forbes, 59% of executives would rather watch video that read text. The following video explains the value and exposure video marketing can provide businesses.

Web Video Solutions recently produced a series of videos for a new start up company Up Do Secret. With a strategic marketing plan, Up Do Secret is able to reach potential consumers and retailers with their video series consisting of a web commercial, lifestyle, B2B, and multiple products demo videos. With this well produced video series, Up Do Secret can market themselves across multiple platforms of social media, email blasts, trade shows, presentations, and video-sharing networks. Which will all drive traffic to their website and help increase their conversion rates. The best part of online video content is that it will not decrease in value or expire. “Traditional printed collateral has to be continually physically re-produced, and at the end of the day it will always inevitably end up in the trash somewhere. Not only is video free over the long term, but it actually continues to work for you.” Says Adam Levy, President of LDRK Media. “A good video that has driven online engagement and built audience and credibility on a site like you tube gives lasting, long term exposure benefits.” As you can see in this Up Do Secret commercial, well produced video content is a timeless investment that continues allows businesses to market themselves to consumers and retailers alike.

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Facebook reveals that since June of this year its users have watched over 1 billion videos each day proving that the site’s efforts to make video content an essential component of the users News Feed is advancing rapidly. Video views have doubled between May and July and nearly 65% of daily views are from mobile devices.

View Counts & Related Videos Included in New Facebook Features

This last year, users have seen a substantial amount of improvements to the way video content is circulated throughout Facebook. For example, the launch of the auto-play video and an adjustment of the algorithm that yields more relevant results based on videos the user has liked or viewed in the past.

Now a new rival to YouTube, Facebook is stepping up with its video analytics by providing companies and marketers with data displaying the amount of views a video has. A feature set to go live within the next few days allows view counts to be public allowing viewers to see the popularity of the video. Another feature set to release, but in beta for mobile devices, will provide related videos based on the content the user watched.

    Facebook’s Media Partners Request View Count Feature

According to Variety, Facebook’s most important media partners such as Parkwood Entertainment, owned by Beyonce, were responsible for the initial request of the view count feature. Parkwood entertainment wanted the ability to track the views of the “50 Shades of Grey” trailer which features a beautifully remixed version of the singer’s top hit “Crazy in Love”.

On Friday September 5th the “50 Shades of Grey” trailer was posted to Facebook and YouTube. In a mere 4 hours the video had 2.4 million Facebook views while YouTube only had a few thousand within the same time frame. But why such a vast difference in views? The singer has 6.5 million Facebook fans that were introduced to the clip through their News Feed where as YouTubers would have needed a two step process to share the clip with other networks. Reaching fans in the tens of millions of both Beyonce and the movie, Facebook made it simple for users to view and share the clip.

As you may already know, YouTube has been administering view stats for years. While it’s not the most reliable matrix, views are the simplest way to determine popularity of a video. With a combination of likes, comments, and now view counts, it is no doubt that Facebook users will quickly begin utilizing this new feature and agree or disagree with the general consensus.

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