Author Archives: Eric Lingle
Video shows consumers you are willing to show your product in a multi-dimensional format. You trust in the quality of your product and are willing to demonstrate that to your potential consumers and business partners. “The amazing thing about video is that it builds customer confidence and conversion rates whether it is watched or not,” says Mark Robertson, Founder and Publisher of ReelSeo.com, “Just by adding product videos to your site, whether they are watched or not, will help move products.” So even if a consumer doesn’t watch the video, they still see you are investing in your site and providing the best possible user experience. Causing your site to be viewed as more reliable and increase consumer confidence.
The benefits of product videos apply to business-to-business sales as well. Some people have doubts when it comes to using video to market their brand to retailers and other businesses. However, according to Forbes, 59% of executives would rather watch video that read text. The following video explains the value and exposure video marketing can provide businesses.
Web Video Solutions recently produced a series of videos for a new start up company Up Do Secret. With a strategic marketing plan, Up Do Secret is able to reach potential consumers and retailers with their video series consisting of a web commercial, lifestyle, B2B, and multiple products demo videos. With this well produced video series, Up Do Secret can market themselves across multiple platforms of social media, email blasts, trade shows, presentations, and video-sharing networks. Which will all drive traffic to their website and help increase their conversion rates. The best part of online video content is that it will not decrease in value or expire. “Traditional printed collateral has to be continually physically re-produced, and at the end of the day it will always inevitably end up in the trash somewhere. Not only is video free over the long term, but it actually continues to work for you.” Says Adam Levy, President of LDRK Media. “A good video that has driven online engagement and built audience and credibility on a site like you tube gives lasting, long term exposure benefits.” As you can see in this Up Do Secret commercial, well produced video content is a timeless investment that continues allows businesses to market themselves to consumers and retailers alike.
Facebook reveals that since June of this year its users have watched over 1 billion videos each day proving that the site’s efforts to make video content an essential component of the users News Feed is advancing rapidly. Video views have doubled between May and July and nearly 65% of daily views are from mobile devices.
View Counts & Related Videos Included in New Facebook Features
This last year, users have seen a substantial amount of improvements to the way video content is circulated throughout Facebook. For example, the launch of the auto-play video and an adjustment of the algorithm that yields more relevant results based on videos the user has liked or viewed in the past.
Now a new rival to YouTube, Facebook is stepping up with its video analytics by providing companies and marketers with data displaying the amount of views a video has. A feature set to go live within the next few days allows view counts to be public allowing viewers to see the popularity of the video. Another feature set to release, but in beta for mobile devices, will provide related videos based on the content the user watched.
- Facebook’s Media Partners Request View Count Feature
According to Variety, Facebook’s most important media partners such as Parkwood Entertainment, owned by Beyonce, were responsible for the initial request of the view count feature. Parkwood entertainment wanted the ability to track the views of the “50 Shades of Grey” trailer which features a beautifully remixed version of the singer’s top hit “Crazy in Love”.
On Friday September 5th the “50 Shades of Grey” trailer was posted to Facebook and YouTube. In a mere 4 hours the video had 2.4 million Facebook views while YouTube only had a few thousand within the same time frame. But why such a vast difference in views? The singer has 6.5 million Facebook fans that were introduced to the clip through their News Feed where as YouTubers would have needed a two step process to share the clip with other networks. Reaching fans in the tens of millions of both Beyonce and the movie, Facebook made it simple for users to view and share the clip.
As you may already know, YouTube has been administering view stats for years. While it’s not the most reliable matrix, views are the simplest way to determine popularity of a video. With a combination of likes, comments, and now view counts, it is no doubt that Facebook users will quickly begin utilizing this new feature and agree or disagree with the general consensus.
We all know sex sells, but how would you apply this theory to real estate? Neo Properties a firm based out of Australia has crated a ménage à trois between Property video tour, sexy Victoria Secrets commercial, and big budget Hollywood film production. The theme of the peace is a sexy underwear model is tied up captive in a luxurious mansion. While she calls for help, a special forces SWAT team fast ropes down from a helicopter and clears the property looking for the captive model. The tour and homes amenities are verbally detailed thought the models explanation of where she is as well as the SWAT teams communications while searching for her throughout the mansion. Maybe this style might not lend it self well to every property or the conservative shopper, but with a property such as this, agents are not catering to the average faint of heart buyer. With 1.6 million views internationally the home sold only a few months after being listed for just under asking price with furniture full package.
This past month we had the pleasure of working with local San Diego entrepreneur, Shaelyn Washburn. Shaelyn is the CEO and creator of Updo Secret, a new hair styling accessory for women. Not only was she a pleasure to work with but her product really shows huge potential when compared to similar products out on the market.
We produced several videos for the Updo Secret including a sexy commercial, fun behind the scenes montage teaser, a kick starter video, a Shark Tank pitch video, and three how to instructional videos, all of which will help launch the product and get the attention of potential investors and buyers. We are excited to check back in with Shaelyn in the future to hear about the success of her company and hopefully find out how our web video production efforts helped in her online marketing efforts.
In the world of real estate, it is imperative for properties to be shown in the best light possible. For years realtors have been using photography to portray their listings. This is a very effective tool because a listing’s perceived value can be increased by 11.5% with professional photography. “In this difficult housing environment, real estate professionals and home sellers need to do all they can to differentiate their property,” said Brian Balduf, CEO of VHT. “While perceived value is not the same as what someone ultimately pays for a property, it sets the benchmark as to what this property is worth in a buyer’s mind compared to other homes in the same neighborhood. First impressions often have a big impact on a buyers’ decision making process on which homes to visit and how much to offer.” As photography is an essential tool for realtors and sellers, it still does not tell the whole story. This is why high quality videos can help realtors and their listings stand out from the competition.
Some realty agents started producing “video” tours of homes, but in reality these video tours are redundant slide shows of the same still photographs. While this does allow them to share the listing on video sharing websites and social media outlets, it does not increase the perceived value of the listing any more that the original photographs.
If realtors want to increase the perceived value of a listing and compliment the photography of a listing, then professionally produced videos are the best option. Well-produced videos allow a property to be seen in the most captivating and realistic way when it comes to digital media. They allow properties to be displayed through dynamic camera movement, background music, and voice-over narratives that illustrate the elegance of a property and all of its unique qualities. As seen in this example of a luxury property listing in Pacific Palisades produced by Web Video Solutions.
Videos allow realtors a chance to introduce themselves and their listings to thousands of potential buyers with social media and email marketing. “Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text” (insivia). Some agents might already be utilizing email marketing and social media, but by including a well produced video, their click through rates are going to increase. “Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words” (Source: Brainshark).
La Jolla Real Estate agent Justin Brennan has taken his email marketing efforts one step further and incorporates his video blogs into his email marketing campaign. The video blogs that he produces give helpful information such as market trends, statistics, and other helpful information that will benefit potential buyers and sellers.
The main goal of digital media is to get people excited enough about a property to go see it in person. “Professional photographs and videos are just as essential as a yard sign,” said recent home seller Patricia Potocki of Palatine, IL. “The small investment made by my real estate agent was absolutely worth it and really set my home apart from other properties in the area.” Online video marketing is a powerful tool that helps realty agents stand apart from their competition and is starting to make a huge difference in real estate.
The power of online video marketing is continuing to grow as a useful tool not only for merchants and consumers, law practices are now leveraging video as a powerful online marketing tool as well. By engaging in online video marketing law firms are strengthening their traditional search engine optimization efforts, driving traffic to their web sites and generating a surge in better informed and more qualified clients. and Web Video Solutions has helped many law firms across the United States capitalize on the growing opportunity of online video marketing. The videos feature lawyers in the firms discussing their areas of expertise while demonstrating the style and approach of their practices.
Injury Utah, Fabian, Attorneys at Law is one of the many law practices that Web Video Solutions has helped with online video marketing. By creating a series of videos, IInjury Utah, Fabian, Attorneys at Law were able to provide short detailed descriptions about their practice and the areas of law they specialize in. This has been a very beneficial tool for the practice by allowing their potential clients a chance to identify with the practice, and alleviate the intimidating factor of the choosing a law firm.
“Lawyers are increasingly embracing new ways to differentiate themselves and attract new business while consumers and small business professionals are eager to learn more about a lawyer or firm’s philosophy and demeanor prior to hiring the firm,” said Sharon Lubrano, vice president, lawyers.com for LexisNexis. Web Video Solutions creates high-quality videos that allow attorneys to convey their individual style and approach through an easily accessible new medium. Which gives law firms the opportunity to demonstrate their individual approach and what sets them apart from their competitors. Allowing the clients to make an informed decision when it comes to which practice they want to be represented by. By providing a series of short informative videos, potential clients have a chance to see what kind of lawyers they will be working with. They can also get some important pointers on how to proceed with medical malpractice cases simply by watching Injury Utah, Fabian, Attorneys at Law videos. By learning how to avoid common early mistakes in medical malpractice cases, clients trust the attorneys of Injury Utah before they even walk through the door.
Online video is also beneficial for better SEO placement and building a stronger web presence. By posting multiple videos across video-sharing platforms such as YouTube and Vimeo, practices are increasing their potential to reach new clients. Which in turn helps their website rank higher in web searches. This is one of the strongest aspects that video marketing has to offer. There are virtually thousands of law practices across the Internet, and video SEO helps individual practices stand out from their competitors when it comes to web searches. The content is important, as illustrated above, but it is meaningless if no one ever sees it. When viewers find the videos on YouTube, they are directly linked to the law practice’s website which is filled with more information and more videos. By providing detailed information and videos on a website, law practices are getting people on their site and keeping them there longer. With high conversion rates, better SEO placement, and a stronger web presence it is hard to ignore the benefits of online video marketing.
We all love to watch online videos whether we are getting lost in the abyssal trenches of YouTube, watching funny viral videos, or something inspirational on a friend’s facebook page. The truth is more and more people are paying attention to videos they find on the Internet, and its not just cute cat videos anymore. With the increase of handheld electronic devices, people are able to have the Internet in the palms of their hands virtually anywhere and businesses are starting to take note. However when you come across videos that promote services and products for small businesses, it may cause you to wonder what are the benefits of creating these types of marketing videos? Is it really worth the production costs for a small business to produce high quality videos? The answer is yes,
By creating web-based video content, small businesses are allowing themselves to be more engaged with their customers. They can introduce their brand with a great PR video and tell the public why they do what they do. Small businesses can show detailed explanations of their services and products, and also give detailed informative how-to guides on how their products work. All of this will leave a positive impression on their consumers, and cause them to view the company as more trustworthy. By using web based video content as a marketing tool, businesses are not only enabling themselves to reach new consumers, they are also increasing consumer satisfaction and building their brand value. A recent survey of U.S. consumers by Animoto, shows us that 96% of consumers found videos helpful when making purchasing decisions online and that 73% of U.S. adults are more likely to make a purchase after watching an online video that explains the product or service. This is extremely exciting for small businesses to have such a powerful tool at their disposal. Especially since, “consumer Internet video traffic will be 69% of all consumer Internet traffic in 2017” (Cisco Visual Networking Index). Meaning that online video content is directly affecting consumers purchasing decisions, and will become a fundamental part of any successful online marketing campaign. As more and more businesses start to recognize this trend, you will see a rise in online video content. Online consumers want to trust in a company and video has become the most effective tool for a small business to develop a relationship with their online consumers.
Web Video Solutions had the pleasure of being asked to cover the second annual Pacific Ink and Art Expo in Honolulu Hawaii. This years event was even bigger and better than last year. With three days of shooting we were able to capture some great moments and got some short interview with some of the tattoo communities TV start such as Oliver Peck from INK Masters, Megan Massacre from New York Ink and many others. Hawaii is a magical place and we were blessed to be able to spend it with the PIAE team. We are looking forward to next years event.
For this years event we produced seven videos and used an interactive menu at the end of each video directing viewer and making it easier for them to click and view all the events video. Below is a link to Day 1 video and be sure to try out the interactive menu at the end.>>>>>>
Web Video Solutions caught up with Mari Smith after speaking at Social Media Day San Diego. “Mari is one of the world’s leading social media strategists and recognized as The top Facebook marketing expert in the world”. Mari is also the author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. We had the chance to ask Mari what her take is on the Importance of online video in regards to Social Media Marketing. To find out how Web Video Solutions can help integrate video into your social media marketing campaign contact us by phone or leave us a message via contact form on the right >>>>>>
Web Video Solutions is now offering aerial videography as one of our services. Our RC Drone equipped with HD Video camera can navigate diverse terrain and get amazing aerial shots that not even a helicopter can get. Recently we have been hired to shoot some amazing events such as the Redbull Launch Party for the Wave House in mission beach, The Vavi Roc Race at Del Mar Fair Ground, and most recently Steve Aoki at Hard Rocks Intervention pool party. We are really excited to be offing this new service as it gives a new dimension to out productions. Coming up in August we will be traveling to Oahu Hawaii to shoot some aerial video for the second annual Pacific Ink and Art Expo. We can’t wait to show you what we capture. For more information and pricing on our aerial services give a call or shoot us an email using the contact form to the right >>>>>>>>
Web Video Solutions San Diego host Ariadna Jacob briefly talks about the importance of having video as a major part of your online marketing efforts. As she explains connecting with your audience on a relatable level is very importance to gain the trust and improve your relationships with your clients or potential client. With advances in technology anyone can start producing video content for under a hundred dollars. The misconception is that you have to spend thousands of dollar to be involved in video marketing. Although it might cost you a few bucks to produce some high quality professional looking content, whats more important is creating content that is conceptually unique, informative, engaging and entertaining. Video is hear to stay and we are hear to help you strategize, produce and implement your online video marketing plan.
I want to congratulate Jared Hartman and Andrew Minner for being Web Video Solutions Employee’s of the month! You might ask why are they the employee’s of the month. It’s simple! They are my only employee’s. Really though, this year has been really good to me and the company, and I can’t wait to see how much more we all grow and evolve in 2013. With the help of these two characters I hope to really make this company an even bigger success, and continue to provide our clients with even better online video marketing solutions throughout the new year.