Facebook reveals that since June of this year its users have watched over 1 billion videos each day proving that the site’s efforts to make video content an essential component of the users News Feed is advancing rapidly. Video views have doubled between May and July and nearly 65% of daily views are from mobile devices.
View Counts & Related Videos Included in New Facebook Features
This last year, users have seen a substantial amount of improvements to the way video content is circulated throughout Facebook. For example, the launch of the auto-play video and an adjustment of the algorithm that yields more relevant results based on videos the user has liked or viewed in the past.
Now a new rival to YouTube, Facebook is stepping up with its video analytics by providing companies and marketers with data displaying the amount of views a video has. A feature set to go live within the next few days allows view counts to be public allowing viewers to see the popularity of the video. Another feature set to release, but in beta for mobile devices, will provide related videos based on the content the user watched.
- Facebook’s Media Partners Request View Count Feature
According to Variety, Facebook’s most important media partners such as Parkwood Entertainment, owned by Beyonce, were responsible for the initial request of the view count feature. Parkwood entertainment wanted the ability to track the views of the “50 Shades of Grey” trailer which features a beautifully remixed version of the singer’s top hit “Crazy in Love”.
On Friday September 5th the “50 Shades of Grey” trailer was posted to Facebook and YouTube. In a mere 4 hours the video had 2.4 million Facebook views while YouTube only had a few thousand within the same time frame. But why such a vast difference in views? The singer has 6.5 million Facebook fans that were introduced to the clip through their News Feed where as YouTubers would have needed a two step process to share the clip with other networks. Reaching fans in the tens of millions of both Beyonce and the movie, Facebook made it simple for users to view and share the clip.
As you may already know, YouTube has been administering view stats for years. While it’s not the most reliable matrix, views are the simplest way to determine popularity of a video. With a combination of likes, comments, and now view counts, it is no doubt that Facebook users will quickly begin utilizing this new feature and agree or disagree with the general consensus.
Twitter now allows you to embed and view video’s directly on to your twitter page. No more redirects to other 3rd party sites. Twitter has established partnerships for video streaming with YouTube, Vimeo, TwitVid, Flickr, Justin.TV, DeviantART, and others. Search engines are ranking video quite highly in organic search results, and often video you will ‘real time’ search result – which is what the search engines value greatly. Twitter explains that video is not an open invitation to flood your followers with video content. Community engagement, re-tweets, posting articles, pics, and now video will altogether ensure a successful twitter marketing strategy. Remember to keep the message short, sweet and to the point. Creating videos for twitter is all about creating a condensed version of the full length video, enticing them to navigate to your site. Web Video Solutions is now actively incorporating this strategy into its marketing efforts. Hope you all got some thing out of this and if you have any further questions regarding video marketing on Twitter, feel free to contact us anytime.
Google recently released its own URL shortening service “Goo.gl” URL shortening is an essential tool used in social media marketing on site like Facebook twitter and many more. All though the market is already saturated with many URL shortening services, Google manged to add a few bells and whistles to set them selves apart from the competition. Here are just a few
1. Goo.glprotectes against malware, phishing and spam.
2. You’ll be able to see data on all the goo.gl links you’ve ever created and shared, right there in one place.
3. If you’re interested in another person’s shortened link, you can view that data too, just by typing “.info” after the shortened URL, even if you don’t have a Google account.
I have started testing it on some of Web Video Solutions blog syndication’s. Check back for reviews on how I think Google’s new service compares to its competitors.
If social media marketing is a big part of your business’s search engine optimization and marketing strategy, you might be interested in Twitter’s new feature, TwitVid. This new social media feature allows you to upload videos and tweet them to your followers. Some of the features include real time upload and the ability to shoot a video on your phone and send it to Twitter via email or MMS. People can even watch videos as they download in real time.
The possibilities for businesses using this feature are endless. Realtors can show new properties instantly, restaurants can do videos of their daily specials, and police could use it to ask twitterers to help locate suspects in surveillance videos.
It appears Twitter is still developing and improving this new feature. We will keep you posted on TwitVid’s progress and inform you on how we can help you use this feature as a free aid for your viral marketing/advertising.
By the way if you are not following us yet on Twitter add us: http://twitter.com/webvidsolutions, just uploaded a test TwitVid.