Posted on May 27, 2010 at 12:36 pm in Video Advertising
Retailers know what consumers want and that is online video. This helps them stand out among their major competitors and gain valuable clients and ROI.Top 50 retailers that are offering some form of video on their websites skyrocketed 378% last year over 2008 and was up to 68%.
Posted on July 24, 2009 at 10:58 am in Video Advertising
CGM, or “consumer generated media”, basically is having your target audience produce video advertisements for your product or service. This is generally done by holding a contest for best submission and offering up prizes to the best video advertisement. This is a great way to gain video SEO positioning, create a buzz, and get the consumer involved with the product or service. The best part is that you are having the consumers do your advertising dirty work for you, now how cool is that. There are many different ways to set up a contest, track and display progress of the contest and its submissions. For more information on setting up a consumer generated video ad campaign Contact Us to discus how we can best help you.
Posted on August 13, 2008 at 9:51 pm in Video Advertising
Pre-roll Advertising has become the new wave of video Ad marketing. Some people have complained about, and even predicted the fall of pre-roll advertising, despite advertisers constant embrace of this new advertising medium. Advertisers continue to spend significant amounts of money on these pre-roll ads. Recently, BrightRoll, a video advertising network just closed possibly the largest pre-roll video advertising deal yet. They recently sold a $1 million dollar, 1 month long online video ad campaign
entirely of pre-roll video advertising which appear across 30 of BrightRoll’s media publishers. This may be a sign that pre-roll Ads will continue to be advertisers main choices when it comes to online video advertising.
