Online video production will account for more than one-third of all online advertising spending within the next five years

(Borrell Associates)

The Wold Wide Web goes HD

Recent statistics have shown that 81.7% (in mature markets) PC that are connected to the web are equipped with Flash Player 9.0.115. This version of flash features Flex framework caching, hardware-scaled full screen, multi-core rendering, and H.264/AAC HD video. The H.264 codec allows the playback of full high definition HD Video shot in (1080p). So if you are in the market for video advertisements shot for the web, it is now time to start thinking about hiring production companies that offer the ability to shoot in true 1080i HD.

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