Online Video Market for Real Estate agents

If you haven’t heard by now online video has become an essential part of every business marketing strategy. This goes for real estate market as well. We as humans are visual creature and I would even say stimulation dependent. Video full fills this need with sight and sound delivering the information viewers need in a way that makes it easy and even enjoyable for them to digest. If a picture if worth a thousand words, imagine what video is worth.

Real Estate Video Marketing Fast Facts

  • 52% of all web traffic is video (according to industry watchdog eMarketer).
  • 38% of Google Universal Search results included video (Comscore).
  • More than 70% of all web visitors watch online video (NY Times).
  • The average YouTube visitor spends 27 minutes per day watching video.
  • Because video is so popular, video links and clips often show up before other content.
  • Search engines visit video sites every few minutes, so your Videos will Appear in Google in MINUTES after you submit, not days or weeks as is the case using conventional SEO/SEM tactics.

Strengthening Your Print Marketing Strategy Using Video


Traditionally real estate agents use postcards, newspapers and magazines to market them selves and their property listings. All of these marketing methods are only used once, are generally over looked and end up in the trash. Marketing property listings with that sort print campaign is like casting out a large net with very large holes with the intent on capturing an average size fish. Obviously many fish are get through those large holes in their net. With implementing video marketing into your print marketing strategy you tighten the weave of the marketing net you are casting and thus catching more fish or in this case convert more sales. Creating, Video tours, Community profile videos and agent profile videos can be accessible through all print media via QR codes. What are QR codes you might ask. Chances are you may have already seen them but might not have know what they were. To put it simply a QR code is a two-dimensional code made up of black modules arranged in a square pattern on a white background. This code is can be scanned by free apps that can be downloaded to most smart phones and tablet such as ipads. The QR codes can hold tons of information that can be viewed of saved to the users phone or device. Information can include but not limited to contact information, open house calendar dates, web sites, and last but not least web videos that can be view right on the phone or device.

Strengthening Your Online and Social Media Marketing Strategy

Many real estate agent are already leveraging online, and social media marketing. Websites, Facebook fan pages, blogs, and e-newsletters have already become the norm. What has not taken off quite yet and become the norm for agents marketing strategies is the implementation of video into these online practices. By embedding video into your blogs you are more likely to catch the audiences attention, and validate your self as a cutting edge real estate agent. Another thing video can do is make you the leading authority on a topic. For instance you deal mostly with foreclosure properties. Try doing short video blogs and posting them to a custom YouTube page and then blasting those videos out over your website, social networks, blogs, attaching to e-newsletters, and even directing through the use of QR codes on your print media like i spoke about earlier. I assure you will get an overwhelming response. Video marketing is more personable, it’s a more complete message, and it can be used over and over and over again. The ROI for online video marketing tends to be a lot better and more effective than any other form out there.