Online video production will account for more than one-third of all online advertising spending within the next five years

(Borrell Associates)

A sign that Pre-roll video Ad buying is alive and well

Pre-roll Advertising has become the new wave of video Ad marketing. Some people have complained about, and even predicted the fall of pre-roll advertising, despite advertisers constant embrace of this new advertising medium. Advertisers continue to spend significant amounts of money on these pre-roll ads. Recently, BrightRoll, a video advertising network just closed possibly the largest pre-roll video advertising deal yet. They recently sold a $1 million dollar, 1 month long online video ad campaign
entirely of pre-roll video advertising which appear across 30 of BrightRoll’s media publishers. This may be a sign that pre-roll Ads will continue to be advertisers main choices when it comes to online video advertising.

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