Retailers Leverage Online Video Advertising
Retailers know what consumers want and that is online video. This helps them stand out among their major competitors and gain valuable clients and ROI.Top 50 retailers that are offering some form of video on their websites skyrocketed 378% last year over 2008 and was up to 68%.
“Retailers are making the case that videos boost their sales conversion rate, a measure of the increase in the percentage of shoppers who make a purchase after viewing a product video,” said Mr. Grau. “Retailers also claim videos reduce shopping cart abandonment rates and lower product return rates.”